The tast of waste as a tool for change.

Taste Against Waste x Maggi

Experience/Activation, Out of Home, Public Relations

To launch Heineken's point of view against homophobia in football, we looked at making an awareness campaign with famous footballers...

…and strayed to enthusiastic ultra fans.
Alexandra Vidodo (AD), Amílcar Silarsah (CW)
Georgios Kouveliotos (CD)


To position Maggi against food waste, we looked at changing day-to-day cooking habits…

Arrow pointing down to the right


…and strayed to world leaders.
Created in Dec. 2021 with (AD) Alexandra Vidodo
Creative Direction: Georgios Kouveliotos


From the airport arrival terminal to the elevator at the convention center,
we celebrate the summit participants.


We livestream the summit at public squares, with a countdown timer ...until it's time to prepare lunch for the world leaders.

People vote on their phones... and lunch is prepared accordingly.


Our brand positioning is served, in every country.

This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.