Off the beaten path
I’ve shaped work for brands like Heineken, Amazon and Coca-Cola, with international recognition including Cannes Lions. That didn’t come from a straight path in advertising.
I started in journalism, moved to arts & culture publishing, stepped into editorial leadership, founded a PR startup, and backpacked a continent. This all honed my skills in mixing up languages when I order coffee. But also, it sharpened how I read culture and craft narratives. From first spark to execution.
Turns out detours get you further.
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Awards
2024 Clio Shortlist - The Ghosted Bar
2023 Cannes Lion Bronze Lio - The Ghosted Bar
2023 Cannes Lion Shortlist - The Ghosted Bar
2023 Cannes Lion Shortlist - Just Another Night Out
2023 Golden Drum Silver - The Ghosted Bar
2023 Brazilian Creative Club Silver - Just Another Night Out
2023 ONE Asia Merit - The Ghosted Bar
2023 FIAP (Ibero-America) Bronze - The Ghosted Bar
2017 Jean Fanchette Prize (Literary award) - Nostalgies
Experience
2024-now Creative Copywriter
VML Berlin
2023-2024 Creative Copywriter & Editorial Director
Freelance - agencies & startups
2022-2023 Creative Copywriter
LePub Milan (Publicis)
BETC Paris
INGO Hamburg
2013-2017 Arts & Culture Editorial Manager
VIZAVI Editions (Publishing House)
2014-2017 PR Startup Founder
Miracula (Press Relations & Social media)
— ran in parallel to leading editorial projects at VIZAVI
2011-2013 Journalist
La Sentinelle (Magazines)
Radio One (Radio)
Languages
English (Native)
French (Native)
Portuguese (Advanced)
Spanish (Advanced)
Italian (Basic)
If you’ve
scrolled that
far
You get a dopamine reward