10+ years making attention span actually span.
I started in journalism. Moved to arts & culture publishing. Stepped into editorial leadership. Founded a PR startup. Backpacked a continent. Then built a global career as concept-creative and copywriter in advertising.
Today, I help lead creative work at VML Berlin, with a sharp eye for culture and what actually lands.
awards
2024 Clio Shortlist - The Ghosted Bar
2023 Cannes Lion Bronze - The Ghosted Bar
2023 CannesLion Shortlist - The Ghosted Bar
2023 Cannes Lion Shortlist - Just Another Night Out
2023 Golden Drum Silver - The Ghosted Bar
2023 Brazilian Creative Club Silver - Just Another Night Out
2023 ONE Asia Merit - The Ghosted Bar
2023 FIAP (Ibero-America) Bronze - The Ghosted Bar
2017 Jean Fanchette Prize (Literary award) - Nostalgies
experience
2024-now Creative & Copywriter
VML Berlin
2023-2024 Creative Copywriter & Editorial Director
Freelance - Ogilvy Paris & startups
2022-2023 Creative & Copywriter
LePub Milan (Publicis)
BETC Paris
INGO Hamburg
2013-2017 Arts & Culture Editorial Manager
VIZAVI Editions (Publishing House)
2014-2017 PR Startup Founder
Miracula (Press Relations & Social media)
(ran in parallel to leading editorial projects at VIZAVI)
2011-2013 Journalist
La Sentinelle (Magazines)
Radio One (Radio)
languages
English (Native)
French (Native)
Portuguese (Advanced)
Spanish (Advanced)
still scrolling?
here’s your dopamine reward