Find me off the beaten path.

I’ve shaped work for brands like Heineken, Amazon and Coca-Cola, with international recognition including Cannes Lions. But I didn’t start in advertising.

I started in journalism, moved to arts & culture publishing, stepped into editorial leadership, and founded a PR startup. My uncommon career path sharpened how I read culture and craft narratives, raising the level of the work and lifting the people behind it.

Turns out detours get you further.


Download resume

Awards

2024 Clio Shortlist - The Ghosted Bar

‍2023 Cannes Lion Bronze Lio - The Ghosted Bar

2023 Cannes Lion Shortlist - The Ghosted Bar

2023 Cannes Lion Shortlist - Just Another Night Out

‍2023 Golden Drum Silver - The Ghosted Bar

2023 Brazilian Creative Club Silver - Just Another Night Out

2023 ONE Asia Merit - The Ghosted Bar

2023 FIAP (Ibero-America) Bronze - The Ghosted Bar


‍2017 Jean Fanchette Prize (Literary award) - Nostalgies

Experience

2024-now Creative Copywriter‍
VML Berlin

2023-2024 Creative Copywriter & Editorial Director
Freelance - agencies & startups

2022-2023 Creative Copywriter
LePub Milan (Publicis)
BETC Paris
INGO Hamburg

2013-2017 Arts & Culture Editorial Manager
VIZAVI Editions (Publishing House)

2014-2017 PR Startup Founder
Miracula (Press Relations & Social media) — launched and ran in parallel to leading editorial projects at VIZAVI

2011-2013 Journalist
La Sentinelle (Magazines)
Radio One (Radio)

Languages

English (Native)
French (Native)
Portuguese (Advanced)
Spanish (Advanced)
Italian (Basic)

If you’ve
scrolled that
far

You get a dopamine reward

stray with me

letsmeet@amilcarcreates.com

stray with me – letsmeet@amilcarcreates.com –