Off the track...

To know me, you have to stray into the wild with me. Grab two dry boots, pick a wet suit, take a backpack and follow me uphill. You’ll have a taste of freedom.

Yes, I like gripping intros.

...is where I thrive.

Born in Mauritius, I dropped out of school when I was 13. I’ve since been straying around the globe. I've honed my skills in the art of mixing up languages when I order coffee.

Download resume

letsmeet@amilcarcreates.com

Off the track...

To know me, you have to stray into the wild with me. Grab two dry boots, pick a wet suit, take a backpack and follow me uphill. You’ll smell the frisky breath of the unknown. You’ll see your pores gasp. You’ll hear your heart expand. You’ll have a taste of freedom.

Yes, I like gripping intros and epic bios.
But more, I have a thing for epic living.

...is where I thrive.

I first sensed the urge to stray when I was about 13. School was not fit for my racing wits, my arborescent mind. I dropped out when I was 16.

I then dived into journalism. I immersed in publishing. I jumped off my island - Mauritius - to backpack through a continent - South America. I absorbed cultures and languages distant from the ones I was raised in. I made them mine.

I trek through life to discover new heights over long days and short nights. And when I sleep, I dream in English, French, Spanish and Brazilian Portuguese.

I first sensed the urge to stray when I was about 13. School was not fit for my racing wits, my arborescent mind. I dropped out when I was 16. I since trek through life to discover new heights over long days and short nights. I dived into journalism. I immersed in editorial project management. I jumped off my island - Mauritius - to backpack through a continent - South America. I absorbed cultures and languages distant from the ones I was raised in. I made them mine.

I now venture into dense briefs, slippery data and tricky segments to find a hidden gem of a story. I take unnecessary detours, sometimes. I stay the course, always. Until I have the story in sight

Off the track, my skills grow.
I re-imagine stories I know.

HAVE A GLANCE!

I first sensed the urge to stray when I was about 13. School was not fit for my racing wits, my arborescent mind. I dropped out when I was 16. I since trek through life to discover new heights over long days and short nights. I dived into journalism. I immersed in editorial project management. I jumped off my island - Mauritius - to backpack through a continent - South America. I absorbed cultures and languages distant from the ones I was raised in. I made them mine.

I now venture into dense briefs, slippery data and tricky segments to find a hidden gem of a story. I take unnecessary detours, sometimes. I stay the course, always. Until I have the story in sight

Re-telling a movie‍
Royal family drama in the savanna.

- The Lion King

Re-telling a book‍
Follow the woke kid of Naz'rett.

- The Bible

Captioning a painting

16th-century plea for gender-neutral pronouns.

- Leonardo Da Vinci's Mona Lisa, 1503

To advertise fans for a One-Minute-Brief, I looked at hot summer afternoons... and branched off to influencers. I found that social media users feel an urge to create enhanced content and share photos that 'pop'.

Amilcar Silarsah's One-minute-brief visual execution to promote fans

To come up with cool surfboard designs, I looked away from
the waves and saw the sky. I realized that surfing made me fly.

The type board & the cloud board

The Aladdin flying carpet board

To re-enact Patagonia's "Don't buy this jacket" campaign in July 2021, I stared at their mission statement and headed the other way. Instead of stating brand values, I put the audience to action. I triggered them to pass on their used gear via Patagonia's page wornwear.patagonia.com.

Disclaimer

This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.

Professional Adventures

2022-now Creative Copywriter
(2023-now) Freelance - Agencies & Startups
(Jul-Dec) Publicis Italy
(Apr-Jun) BETC Paris
(Jan-Mar) INGO Hamburg

2013-2017 Editor/Project Manager
VIZAVI Editions (Publishing House)

2017 Slection Committee Member
"Ile Courts" International Short Film Festival

2014-2017 PR Srartup Founder
Miracula (Press Relations & Social media)

2011-2013 Journalist
La Sentinelle, Mauritius (Magazines)
Radio One, Mauritius

Off-track Adventures

Slow Travel
Backpacked South America
for 21 months.

Regular Travel
Europe, Australia, South Africa, India.

Sports
Mountain biking. Running. Swimming. Triathlon. Trail-running. Horse riding. CrossFit. Yoga.

Associations
Member of Mensa International.
Vice-president of Mauritius' Gifted
Children Foundation.

Guest Speaker
‍World Press Freedom Day 2013 Live Webchat on Citizen Journalism with Lila King of CNN.
(Host: US Embassy)

Awarded Adventures

2024 Clio (Shortlist) - The Ghosted Bar
‍2023 Cannes (Bronze Lion) - The Ghosted Bar
2023 Cannes (Shortlist) - The Ghosted Bar
2023 Cannes (Shortlist) - Just Another Night Out
‍2023 Golden Drum (Silver) - The Ghosted Bar
2023 Brazilian Creative Club (Silver) - Just Another Night Out
2023 ONE Asia (Merit) - The Ghosted Bar
2023 FIAP (Ibero-America) - Bronze (Innovation) - The Ghosted Bar

Educational Adventures

2021-2022 Miami Ad School Berlin
Creative Concept & Copywriting
Achievement: TopDog Award Q4-21

2021-2023 Steinbeis University
Business Administration
Major: Marketing, Media and Communication

Off-track Adventures

Slow Travel
Backpacked South America for 21 months.

Sports
Running, mountain biking, swimming, triathlon,
trail-running, horse riding, CrossFit, yoga.

Associations
Member of Mensa International.
‍
Vice-president of Gifted Children Foundation (Mauritius).

Guest Speaker
World Press Freedom Day 2013 Live Webchat on Citizen
Journalism with Lila King of CNN. (Host: US Embassy)

Guest Speaker
2013 World Press Freedom Day Live Webchat on Citizen Journalism with Lila King of CNN. (Host: US Embassy)

letsmeet@amilcarcreates.com

Born in Mauritius, I dropped out of school when I was 13. I’ve since been straying around the globe. I've honed my skills in the art of mixing up languages when I order coffee.

Download resume

Off the track, my skills grow.
I re-imagine stories I know.

HAVE A GLANCE!

Disclaimer

Lived in
Mauritius, Brazil, France, Germany.

Dream in
English, French, Spanish, Brazilian Portuguese.

Guest Speaker
2013 World Press Freedom Day Live Webchat on Citizen Journalism with Lila King of CNN. (Host: US Embassy)

2022-now Creative Copywriter
(2023-now) Freelance - Agencies & Startups
(Jul-Dec) Publicis Italy
(Apr-Jun) BETC Paris
(Jan-Mar) INGO Hamburg

2013-2017 Editor/Project Manager
VIZAVI Editions (Publishing House)

2017 Slection Committee Member
"Ile Courts" International Short Film Festival

2014-2017 PR Srartup Founder
Miracula (Press Relations & Social media)

2011-2013 Journalist
La Sentinelle, Mauritius (Magazines)
Radio One, Mauritius

Slow Travel
Backpacked South America
for 21 months.

Regular Travel
Europe, Australia, South Africa, India.

Sports
Mountain biking. Running. Swimming. Triathlon. Trail-running. Horse riding. CrossFit. Yoga.

Associations
Member of Mensa International.
Vice-president of Mauritius' Gifted
Children Foundation.

Guest Speaker
‍World Press Freedom Day 2013 Live Webchat on Citizen Journalism with Lila King of CNN.
(Host: US Embassy)

2021-2022 Miami Ad School Berlin
Creative Concept & Copywriting
Achievement: TopDog Award Q4-21

2021-2023 Steinbeis University
Business Administration
Major: Marketing, Media and Communication

Slow Travel
Backpacked South America for 21 months.

Sports
Running, mountain biking, swimming, triathlon,
trail-running, horse riding, CrossFit, yoga.

Associations
Member of Mensa International.
‍
Vice-president of Gifted Children Foundation (Mauritius).

Guest Speaker
World Press Freedom Day 2013 Live Webchat on Citizen
Journalism with Lila King of CNN. (Host: US Embassy)

Guest Speaker
2013 World Press Freedom Day Live Webchat on Citizen Journalism with Lila King of CNN. (Host: US Embassy)

Born in Mauritius, I dropped out of school when I was 13. I’ve since been straying around the globe. I've honed my skills in the art of mixing up languages when I order coffee.Download resume

Off the track, my skills grow. I re-imagine stories I know.HAVE A GLANCE!

Disclaimer

Lived inMauritius, Brazil, France, Germany.

Dream inEnglish, French, Spanish, Brazilian Portuguese.

Guest Speaker2013 World Press Freedom Day Live Webchat on Citizen Journalism with Lila King of CNN. (Host: US Embassy)

2022-now Creative Copywriter(2023-now) Freelance - Agencies & Startups(Jul-Dec) Publicis Italy(Apr-Jun) BETC Paris(Jan-Mar) INGO Hamburg

2013-2017 Editor/Project ManagerVIZAVI Editions (Publishing House)

2017 Slection Committee Member"Ile Courts" International Short Film Festival

2014-2017 PR Srartup FounderMiracula (Press Relations & Social media)

2011-2013 Journalist La Sentinelle, Mauritius (Magazines)Radio One, Mauritius

Slow TravelBackpacked South Americafor 21 months.

Regular TravelEurope, Australia, South Africa, India.

SportsMountain biking. Running. Swimming. Triathlon. Trail-running. Horse riding. CrossFit. Yoga.

Associations Member of Mensa International.Vice-president of Mauritius' GiftedChildren Foundation.

Guest Speaker‍World Press Freedom Day 2013 Live Webchat on Citizen Journalism with Lila King of CNN. (Host: US Embassy)

2021-2022 Miami Ad School BerlinCreative Concept & CopywritingAchievement: TopDog Award Q4-21

2021-2023 Steinbeis UniversityBusiness AdministrationMajor: Marketing, Media and Communication

Slow TravelBackpacked South America for 21 months.

SportsRunning, mountain biking, swimming, triathlon, trail-running, horse riding, CrossFit, yoga.

Associations Member of Mensa International.‍Vice-president of Gifted Children Foundation (Mauritius).

Guest SpeakerWorld Press Freedom Day 2013 Live Webchat on CitizenJournalism with Lila King of CNN. (Host: US Embassy)

Guest Speaker2013 World Press Freedom Day Live Webchat on Citizen Journalism with Lila King of CNN. (Host: US Embassy)

Born in Mauritius, I dropped out of school when I was 13. I’ve since been straying around the globe. I've honed my skills in the art of mixing up languages when I order coffee.

Download resume

Off the track, my skills grow.
I re-imagine stories I know.

HAVE A GLANCE!

Lived in
Mauritius, Brazil, France, Germany.

Dream in
English, French, Spanish, Brazilian Portuguese.

Guest Speaker
2013 World Press Freedom Day Live Webchat on Citizen Journalism with Lila King of CNN. (Host: US Embassy)

2022-now Creative Copywriter
(2023-now) Freelance - Agencies & Startups
(Jul-Dec) Publicis Italy
(Apr-Jun) BETC Paris
(Jan-Mar) INGO Hamburg

2013-2017 Editor/Project Manager
VIZAVI Editions (Publishing House)

2017 Slection Committee Member
"Ile Courts" International Short Film Festival

2014-2017 PR Srartup Founder
Miracula (Press Relations & Social media)

2011-2013 Journalist
La Sentinelle, Mauritius (Magazines)
Radio One, Mauritius

Slow Travel
Backpacked South America
for 21 months.

Regular Travel
Europe, Australia, South Africa, India.

Sports
Mountain biking. Running. Swimming. Triathlon. Trail-running. Horse riding. CrossFit. Yoga.

Associations
Member of Mensa International.
Vice-president of Mauritius' Gifted
Children Foundation.

Guest Speaker
‍World Press Freedom Day 2013 Live Webchat on Citizen Journalism with Lila King of CNN.
(Host: US Embassy)

2021-2022 Miami Ad School Berlin
Creative Concept & Copywriting
Achievement: TopDog Award Q4-21

2021-2023 Steinbeis University
Business Administration
Major: Marketing, Media and Communication

Slow Travel
Backpacked South America for 21 months.

Sports
Running, mountain biking, swimming, triathlon,
trail-running, horse riding, CrossFit, yoga.

Associations
Member of Mensa International.
‍
Vice-president of Gifted Children Foundation (Mauritius).

Guest Speaker
World Press Freedom Day 2013 Live Webchat on Citizen
Journalism with Lila King of CNN. (Host: US Embassy)

Guest Speaker
2013 World Press Freedom Day Live Webchat on Citizen Journalism with Lila King of CNN. (Host: US Embassy)