Foreign shows give you wings.

Netflix Miles x Netflix

Integrated Campaign: Product/Service Innovation, Out Of Home, Banner Ads

To launch Heineken's point of view against homophobia in football, we looked at making an awareness campaign with famous footballers...

…and strayed to enthusiastic ultra fans.
Credits
Alexandra Vidodo (AD), Amílcar Silarsah (CW), Johannes Mazkour (AD)
Georgios Kouveliotos (CD)

Challenge

To encourage UK audiences to watch foreign language titles, we looked at building bridges between cultures...

Arrow pointing down to the right

Solution

…and strayed to travel rewards.
Created with (AD) Alexandra Vidodo & (AD) Johannes Mazkour
Creative Direction: Georgios Kouveliotos

UI/UX

CAMPAIGN

And just like this, we transformed Netflix shows into cheesy travel ads.

This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.