Who run the science ?

Shine Bright Kit x L'Oréal-UNESCO For Women in Science

Public Relations Campaign: Experience/Activation, Social Media, Film

To launch Heineken's point of view against homophobia in football, we looked at making an awareness campaign with famous footballers...

…and strayed to enthusiastic ultra fans.
Amílcar Silarsah (CW), Johannes Mazkour (AD)
Florence Belisson (CD)
Amílcar Silarsah (CW), Johannes Mazkour (AD)
Florence Belisson (CD)
During a 3-month internship at BETC Paris


To position L'Oréal in favour of more young women studying STEM subjects, we looked at making awareness choreographies on TikTok...

Arrow pointing down to the right


…and strayed to toy stores.
Created with (AD) Johannes Mazkour
During a 3-month internship at BETC Paris
Creative Direction: Florence Bellisson

This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.