Ads look like ads.

Creatives drink a lot of coffee and make memes about clients.

Truth is, we aren't as fresh as we wish. We're all following the path to the top.

We're all following the path to the top.

Now, if you think I'll tell you to forget your goal and go on the loose... Sorry, I don't do that. I stray.

To stray is to look where everybody is going

Arrow pointing down to the rightanimated arrow
...and head the other way.

Jump into the unknown.
Welcome the unexpected.
Gaze at details. Adapt.
Step back. Readapt.

Rule oneself off the beaten track.
Find one's thrill at every step.
Plant one's flag at the top.
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