To position Spotify as a daily companion to young women in Japan in 2021, I looked at creating J-Pop mixes…
SFX: water flowing
MVO:
Getting better often starts with *feeling* better.
What you see, smell, touch, what you hear can make you feel better.
It’s not rocket science. But it is science.
Switching up your sensorial experiences boosts your dopamine,
the ‘feel-good’ hormone in your brain.
Yes, it’s a process. You’ve already started it. And we’ve got you.
We’ve got people waiting to help. We’ve even prepared a kit for you.
Tell us where to send it to and we’ll take care of the rest.
Switch up your senses.
This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.
