What if throwing sauce was an art?

The Art of Pasta x Barilla

Branded Entertainment & Content, Social Media

To launch Heineken's point of view against homophobia in football, we looked at making an awareness campaign with famous footballers...

…and strayed to enthusiastic ultra fans.
Amílcar Silarsah (CW), Victor Lopez (AD)
Amílcar Silarsah (CW), Victor Lopez (AD)
Mihnea Georghiu (CCO)
During a 6-month internship at Publicis Milan


To convey Barilla's brand belief on social media, we looked at creating series of storytelling content...

Arrow pointing down to the right


…and strayed to the talk of the town.
Created with (AD) Victor Lopez
Created with (AD) Victor Lopez

This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.