‍When I grow up I will write...

‍Films that people look up on youtube

‍Scenes that become internet memes.

To launch Heineken's point of view against homophobia in football, we looked at making an awareness campaign with famous footballers...

…and strayed to enthusiastic ultra fans.

Currently in production

A film I pitched (during an internship) for a global brand is currently being produced.
Can't show it here yet. Happy to tell you more when we meet.

The Power of a Softie

A cinematic live action and animation film
to champion Philadelphia Cream Cheese's onctuous softness.

Time to Craft Christmas Spirit

Lidl gives the gift of time... to experience a brand new Christmas story.

Wings for Better Diction

A goofy film with absurd humour for a campaign venting
the creative lateral uses of premium pencil Palomino Blackwing 602

TREATMENT
‍
Marina, a woman in her thirties, is struggling with diction exercises, with a pencil in her mouth. As she struggles, an expert explains the necessity for good diction and how Palomino Blackwing 602's unique technical characteristics enhance the efficiency of pronunciation exercises. The spot closes with the brand name and tagline "Half the pressure. Twice the speed." The campaign claim "Infinite the use." adds itself to the tagline. After the chart, the expert uses the pencil to scratch his back, as a funny twist to sit the humor.

LOOK AND FEEL
‍
Marina looks like the girl next door. The cuts during the complications in her life are fast and slightly shaky. The expert has a deep voice. The shots of the expert are stable and neat to create contrast. There are 3D product animations to highlight technical qualities of the product. A quirky music at the end helps to make the ironic humor clear.

Click here to read the full script.

Reclaim the Future

An edgy manifesto... for L'Oréal Women in Science.

Disclaimer

This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.