Drivers for storytellers of the night.

Drive Your Inspiration x Uber

Integrated Campaign: Product/Service Innovation, Out Of Home, Social Media

To launch Heineken's point of view against homophobia in football, we looked at making an awareness campaign with famous footballers...

…and strayed to enthusiastic ultra fans.
Credits
Amílcar Silarsah (CW), Thu Cao (AD)

Challenge

To cater for bar-goers who wait forever to try and get a cab back home, we looked at making sober tests...

Arrow pointing down to the right

Solution

…and strayed to uni students in creative courses.
Created with (AD) Thu Cao
Created with (CW) Frederico Lommi & (AD) Victor Lopez

This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.