Football fans are more gay- friendly than they think.

Same-sex cheering x Heineken

Out Of Home, Experience/Activation, Public Relations

To launch Heineken's point of view against homophobia in football, we looked at making an awareness campaign with famous footballers...

…and strayed to enthusiastic ultra fans.
Amílcar Silarsah (CW), Victor Lopez (AD)
Mihnea Georghiu (CCO)
During a 6-month internship at Publicis Milan
Amílcar Silarsah (CW), Victor Lopez (AD)

This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.